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Logo Guidelines

The logos may only be used according to the guidelines provided here. Since The Ohio State University logo is an essential element in the logos of the college, Extension, OARDC and ATI, all restrictions and requirements established in the university’s graphic standards also apply to these standards.

Size

The university logo should never be printed smaller than 5/8-inch across. College, Extension, OARDC and ATI logos should always be large enough to fit a 5/8-inch university logo within the rule surrounding the complete logo. You can print the university logo larger, but never change the proportion of the logo and any accompanying words. DO NOT make the logo longer, taller or alter the shape in any way in order to fit into a specific space. The total size of the logo may change, but the proportions must remain intact.

Color

Logos should be printed in scarlet (PMS200) and black. The university logo itself is scarlet; the rule and type within the rule is black. If PMS200 is not used, the logo may appear in all black. If neither scarlet nor black is used in a one-color publication (e.g., if a newsletter is printed on white paper using only blue ink), the logo should be printed in the darkest ink color used for the project. DO NOT print the logo in a screen tint of any color. 

Hierarchy

When partnering with other organizations, it is often tempting to include the logos of every organization on the material you're producing. However, if there are many partners or if some do not have logos, consider listing by names rather than using logos. Using too many logos is visually unappealing and can be confusing to the reader. When multiple logos must be used, the Ohio State logo should appear first (to the top or to the left). 

• DO NOT crowd the logo. Make sure 1/8-inch of white space surrounds the logo on all sides.
• DO NOT enclose the logo inside other artwork, such as clip art of leaves, balloons or animals, or inside shapes, such as arrows or stars.

4-H Logo

For detailed information on the proper use of the 4-H logo, please visit the following web site: http://www.national4-hheadquarters.gov/emblem/4h_name.htm.